A sea change is currently taking place in the beauty and skincare industries; as consumers grow increasingly tired of endless new products promising miracle cures there has been a conscious move towards more holistic therapies that put spiritual and emotional wellbeing on a par with external appearance.
 
Ultimately spa customers purchase a product or treatment because they want to feel better about themselves; whether they recognize it or not however, it’s the overall experience that delivers that feeling of renewal rather than an individual oil, cream or scrub. So by taking mind, body and soul as one inseparable whole, by refusing to accept that a purely superficial benefit is enough to offer in return for a customer’s loyalty, our unique approach emphasizes the intuitive skills and mental wellbeing of the spa therapist above all else.
 
We believe that therapists have the power to turn a spa visit into a truly transformational experience; it is the therapist that earns the trust of a client rather than product alone. On this basis, the client experience needs to be completely re-designed  around a therapist’s self-knowledge and mindfulness; any internal emotion or turmoil on their part will in turn have a negative affect on the client’s energy during the treatment and block the flow of positivity from one to the other.
 
Developing an immediate rapport with clients, confidently leading them through every step of their visit and understanding the impact of the unspoken inner world on a spa treatment are just some of the factors that require attention in order to create a memorable experience. From masseurs to beauty therapists, spa managers to receptionists, by tuning into their own inner beauty they will each start to over-deliver in the work environment too.

Contact info@healingearth.co.za for more information on Healing Earth’s training and education.